Hillary defined an end-to-end process from vetting new contributors, overseeing quality control and growth while ensuring brand voice. She created tools and templates for the editorial staff to track status of incoming articles, and efficiently provide feedback to contributors about adherence to brand voice, payment, etc.

The result is Hillary was able to create and mature the process and allow the in-house staff to manage a growing legion of freelance contributors allowing the startup to enter new markets efficiently and grow their engagement.